MADURA CATTLE BUSINESS DEMONSTRATION IN RAHAYU VILLAGE,
KEDUNGDUNG SUB-DISTRCT, SAMPANG DISTRICT
Nanang Agus Dian P, Taufik Rizal D
Universitas Trunojoyo Madura
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Diterima / Disetujui
ABSTRACT
The promising agribusiness sector is the agricultural sector, this sector is very important to be developed to meet the needs of the world community. One sector that has the potential to be developed is beef cattle farming which is part of the livestock sub-sector. Beef cattle are the largest meat contributor from the ruminant group to national meat production, so they are a promising livestock business and have the potential to be developed as a business. This study uses a descriptive analysis method with a survey. The types of data collected include primary data and secondary data using interview techniques, participatory observation and Focused Group Discussion (FGD) and Delphi techniques. Madura Island is the largest Madura cattle producing island in East Java, one of which is in the Sampang area. The results of the analysis obtained that the implementation of the local Madura cattle business started from the stage of maintenance and care, fattening, controlling disease types in Madura local cattle, as well as the role of government agencies and farmer groups in the development of local Madura cattle business.
Key words : Madura Cattle, Cattle Business Implementation, Institutional