STUDY OF CONSUMER PREFERENCES ON PAPAYA FRUIT QUALITY COLLECTION OF
INDONESIAN TROPICAL FRUIT OF RESEARCH INSTITUTE
Noflindawati, Tri Budiyanti , Dewi Fatria
Balai Penelitian Tanaman Buah TropikaJl. Raya Solok –Aripan KM 8 Kode pos 27301 Solok Sumatera Barat
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Diterima / Disetujui
ABSTRACT
Papaya (Carica papaya. L) fruit is a tropical fruit with high nutritional that can be eaten fresh as well as processed fruit. The demand for the papaya is constantly increasing in line with public awareness for healthy living. This study aims to determine consumer preferences to papaya collection of Indonesian Tropical Fruit Research Institute. Sampling was carried out randomly respondents of the 100 people. Each respondent was asked to fill out questionnaires to assess the 25 genotypes papaya ITFRI collection. Data were tabulated and analyzed descriptively. The survey results was found that 8 genotypes of papaya with medium and small fruit sizes were preferred by more than 80% of respondents, fruit flavor characters was from 25 samples of selected genotypes 6 papaya genotypes favored by consumers (more than 80% of respondents chose to like), while the character of flesh color > 80% respondents chose to like the color orange red meat
Key words : concumers,flavor , papaya, preference
