DEVELOPMENT STRATEGY OF STRAWBERRY (Fragaria) AGROTOURISM IN

ARADHANA SAWANGAN DISTRICT MAGELANG REGENCY

Ahmad Sultoni¹*., Shofia Nur Awami1 ., Renan Subantoro¹., Aniya Widiyani¹

¹Program Studi Agribisnis Fakultas Pertanian Universitas Wahid Hasyim Semarang

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Diterima / Disetujui

ABSTRACT

Aradhana Strawberry Agrotourism is an agriculture-based tourism site located in Sawangan District, Magelang Regency. This study aims to analyze internal and external factors, and formulate alternative strategies for developing Aradhana Strawberry Agrotourism. The method used in this research is descriptive method. Determination of the research location used is the purposive sampling method, by taking respondents, which amounted to 30 respondents. The method of data analysis was carried out using the IFE matrix, EFE matrix, and SWOT matrix. The results of the analysis of internal factors (strengths) include the potential of agro-tourism gardens with supporting land for strawberry cultivation, diversification of agro-tourism products, having public facilities, cheap ticket prices, strategic places, short marketing channels. Internal factors (weaknesses) include the absence of bookkeeping, less than optimal promotions, the absence of partners such as tourism bureaus, the education level of the workforce is still low, simple technology. External factors (opportunities) include cooperation with other entrepreneurs, having customers from various circles, lifestyles of people who want to return to nature, support from the local government, fruit trees throughout the year. External factors (threats) include visitors switching to other tourism, pandemics/economic crises, rainy season brings disease. The results of the analysis of the condition of Aradhana Strawberry Agrotourism are in quadrant I with a total IFE matrix score of 3.1 and a total EFE matrix score of 3.03.

Key words : Strategy, Agrotourism, Strawberries, SWOT.

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EFFICIENCY ANALYSIS OF ROBUSTA COFFEE (Coffea canephora) PRODUCTION IN

JAMBU DISTRICT SEMARANG REGENCY

Yoga Ardiansyah¹*., Sri Marwanti2 ., Shofia Nur Awami¹., Dewi Hastuti¹

¹Program studi Agribisnis Fakultas Pertanian Universitas Wahid Hasyim Semarang

²Fakultas Pertanian Universitas Sebelas Maret Surakarta

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Diterima / Disetujui

ABSTRACT

Jambu District, especially Brongkol Village, is one area that has the potential to develop coffee plants in the Semarang Regency area. The availability of production facilities or factors does not mean that the productivity obtained by farmers is also high. The purpose of this study was to determine the production factors that influence and the level of efficiency in Robusta coffee plants. The method used in this research is descriptive analytical method. Determination of the location of the research used is by purposive sampling method, by taking respondents, namely 61 coffee farmers respondents. Data analysis using multiple linear regression analysis with the Cobb-Douglas production function model and efficiency analysis includes technical, price, and economic efficiency. The results showed that the factors that significantly influence the level of Robusta coffee production were land area, number of mature plants, urea fertilizer, manure, and labor. The average value of technical efficiency is 0.86, while the average value of price efficiency is 46,708 so that the economic efficiency is 40,169. So it can be concluded that the level of technical efficiency, price, and economy of robusta coffee plants is not yet efficient.

Key words : Coffee, Robusta, Production, Efficiency, Price

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RISK DIFFERENCES ON CONSUMERS OF UNCERTIFIED BEEF AS THE IMPACT

OF HALAL INFORMATION TREATMENT

Dewi Nawang S.1,a)Sri Marwanti2 Ernoiz Antriyandarti 2 Susi Wuri Ani 2

1 Mahasiswa Pasca Sarjana Jurusan Agribisnis Universitas Sebelas Maret.

2 Dosen Jurusan Pertanian Universitas Sebelas Maret.

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Indonesia is one of the countries with the largest Muslim population in the world. But do the Muslim community in Indonesia have the awareness to consume halal-certified food? This study was conducted to determine the impact of halal information on the perceived risk of consumers on uncertified halal beef in order to increase consumer awareness of beef. Paired t-test is used to find out whether there is a difference in the risk perceived by consumers for ucertified beef before and after being given information about the halalness of beef. The results obtained show a sig. (2 tailed) of 0.00 which shows that there is a difference in the risk perceived by consumers before and after the provision of halal information.

Key words : risk perception, consumers, knowledge, beef, halal certification

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ECONOMIC EFFICIENCY OF PRODUCTION FACTORS SALT FARMING IN KALIANGET DISTRICT,

SUMENEP REGENCY

Syauqi Agung Firmanda1, Elys Fauziyah2

1 Program Studi Agribisnis Fakultas Pertanian Universitas Trunojoyo Madura

2 Program Studi Agribisnis Fakultas Pertanian Universitas Trunojoyo Madura

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Produksi garam terbesar di Kabupaten sumenep terletak di kecamatan kalianget sebesar 31.013,96 ton. Penggunaan biaya produksi garam yang tinggi tidak sesuai dengan pendapatan petani garam. Tujuan penelitian ini untuk menganalisis tingkat efisiensi teknis, alokatif dan ekonomi pada usahatani garam di Kecamatan Kalianget Kabupaten Sumenep. Total responden pada penelitian sebanyak 40 petani yang dilakukan secara Purposive. Variabel yang digunakan luas lahan (Ha), tenaga kerja (HOK), dan geomembran (variabel social ekonomi penelitian adalah jarak lahan dengan laut, umur teknis geomembran, dan usia petani. Pendekatan yang digunakan adalah TE Effect Model dengan parameter Maximum likelihood Estimate. Nilai Efisiensi berada dalam rentang nilai 0<EE<1. Dikatakan efisien secara teknis, alokatif dan ekonomi dengan nilai > 0,8. Berdasarkan hasil penelitian efisiensi teknis menunjukkan bahwa secara keseluruhan petani mampu mencapai efisien secara teknis dengan nilai sebesar 0,8997. Faktor penyebab terjadinya inefisiensi teknis adalah usia petani. Hasil analisis menujukkan secara keseluruhan petani memproduksi garam tidak efisien secara alokatif dan ekonomi dengan nilai masing-masing 0,3872 dan 0.3395.

Key words : Biaya, Produksi, Garam, Efisiensi, Kalianget

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