RISK DIFFERENCES ON CONSUMERS OF UNCERTIFIED BEEF AS THE IMPACT

OF HALAL INFORMATION TREATMENT

Dewi Nawang S.1,a)Sri Marwanti2 Ernoiz Antriyandarti 2 Susi Wuri Ani 2

1 Mahasiswa Pasca Sarjana Jurusan Agribisnis Universitas Sebelas Maret.

2 Dosen Jurusan Pertanian Universitas Sebelas Maret.

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Diterima / Disetujui

ABSTRACT

Indonesia is one of the countries with the largest Muslim population in the world. But do the Muslim community in Indonesia have the awareness to consume halal-certified food? This study was conducted to determine the impact of halal information on the perceived risk of consumers on uncertified halal beef in order to increase consumer awareness of beef. Paired t-test is used to find out whether there is a difference in the risk perceived by consumers for ucertified beef before and after being given information about the halalness of beef. The results obtained show a sig. (2 tailed) of 0.00 which shows that there is a difference in the risk perceived by consumers before and after the provision of halal information.

Key words : risk perception, consumers, knowledge, beef, halal certification

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